Clube da Seda
A subscription club for discovering and exploring the world of silk through content and encounters, creating connections around its culture, history, and aesthetics.
Club content in Portuguese, English and French. The members’ area is not available in Italian.
A world to discover
To discover silk is also to discover everything that surrounds it.
For centuries, silk has embodied time, technique, culture, and transformation. Clube da Seda is a space for discovery and exchange, where history, art, savoir-faire, the market, and sensory experience come together.
An invitation to follow the thread and discover the people, processes, places, ideas, and stories connected to it — from past to present.
Do Fio da Seda began with a question: how many stories can exist behind a single thread?
That question led to research, encounters, journeys, and discoveries across different places and different ways of thinking about, creating with, and transforming silk.
Clube da Seda is a new chapter in this journey — and an invitation to keep following the thread.
If this world sparks your curiosity too, welcome to Clube da Seda.
An exclusive editorial program for members, available on the Do Fio da Seda platform, designed to explore, understand, and follow the world of silk throughout the year.
Monthly · Curated article
A curated selection of news, movements, and ideas shaping the world of silk and the fields connected to it — fashion, culture, art, design, savoir-faire, heritage, the market, innovation, sustainability, and experiences.
Quarterly · Original article
Articles by Deborah Rocha that take silk as a starting point to explore stories, people, places, ideas, and cultural, social, and contemporary questions in greater depth, creating new connections and perspectives.
Quarterly · Video
Videos that explore silk, its history, materials, techniques, processes, and savoir-faire in a clear and accessible way — from the origins of the fiber to the many ways it can be transformed.
Quarterly · Video interview
Conversations led by Deborah Rocha with artists, artisans, designers, researchers, producers, specialists, and others who study, preserve, create, and transform the world of silk, exploring their journeys, knowledge, and processes.
Quarterly · Encounter
Two people who have never met, connected by silk. Conversations hosted by Deborah Rocha bring different forms of knowledge, places, and perspectives into dialogue, opening up space for exchange, discovery, and new connections.
Now at the club
It all begins with three 100% silk ties and a new story waiting to take shape.
In the inaugural edition of Clube da Seda, we follow the transformation of these three ties by artist Claudine da l'Orangerie.
From them, we follow different threads: the construction of a tie, the creative process, the memory held by objects, the fragments that remain, and the encounters that can emerge from a material that already carries a story.
One thread leads to another.
Creations & collaborations
The world of the Club also extends to objects, creations, and collaborations inspired by the stories and knowledge shared within it — from Do Fio da Seda’s signature scarves to projects developed with artists, artisans, and other creators.
As a member, you receive privileged access to launches and collaborations.
Do Fio da Seda has been creating connections in many ways — through encounters, conversations, talks, collaborations, and creations that bring people closer to the world of silk.
Experiences, knowledge, and perspectives that have met along the way and now also help shape Clube da Seda.
“I bought some of Deborah’s silk scarves as gifts for special people, but two stayed with me. One became a delicate, soft autumn flower that brightened my retro jacket. Another was transformed into a light and graceful necklace.”
Maria Azzato
“An original journey connecting Lyon and Brazil through the thread of silk, with literary, gastronomic, and sporting perspectives.”
Michèle Annarelli
“Participants learned a great deal about the importance of circular silk production in Maringá and, more broadly, about the Silk Valley in Paraná.”
Henri Brenders
President, Société des Amis du Musée des Tissus
A membership designed to keep discovering the world of silk throughout the year.
By joining Clube da Seda, each member becomes a Guardião do Fio.
Monthly membership
€9 / month
That is €0.30 a day
28 pieces of content and encounters a year
Opening in November
Access to Clube da Seda’s exclusive content and encounters.
Club content in Portuguese, English and French. The members’ area is not available in Italian.
Recurring subscription · Cancel anytime
To belong to Clube da Seda is to learn to see the world with greater subtlety.
There is a whole world behind every thread.
Come and be part of this discovery.
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