The Textile and Apparel Chain Management Center of Pernambuco (NTCPE), through the Marco Pernambucano da Moda, has launched a new project that combines tourism, culture, and the creative economy in the Agreste region of the state: the Fashion Route. The initiative seeks to highlight the region’s potential as a textile production hub while also strengthening shopping tourism and ecotourism.(NTCPE), por meio do Marco Pernambucano da Moda, lançou um novo projeto que une turismo, cultura e economia criativa no Agreste do estado: a Rota da Moda. A iniciativa busca valorizar o potencial da região como um polo de produção têxtil e, ao mesmo tempo, fortalecer o turismo de compras e o ecoturismo.
The itinerary covers six cities recognized for the strength of their industries and cultural dynamism: Brejo da Madre de Deus, Jataúba, Riacho das Almas, Santa Cruz do Capibaribe, Taquaritinga do Norte, and Toritama. All of them are now gathered on an online platform that serves as a guide for travelers interested both in the fashion industry and in local tourism experiences. Brejo da Madre de Deus, Jataúba, Riacho das Almas, Santa Cruz do Capibaribe, Taquaritinga do Norte e Toritama. Todas elas agora estão reunidas em uma plataforma online que funciona como guia para viajantes interessados tanto no universo da moda quanto em experiências turísticas locais.
On the Fashion Route website, visitors will find complete suggestions about each municipality: lodging options, restaurants, business fairs, popular events, as well as the main shopping centers that drive the region’s economy. The portal also features information on festivals, textile fairs, and traditional celebrations, making it easier to plan trips on strategic dates.
In addition to tourism focused on fashion and commerce, the proposal also includes activities that connect visitors with nature and local history. The Agreste region offers everything from archaeological sites and adventure trails to coffee farms and handicraft exhibitions, allowing visitors to enjoy a diverse experience that unites shopping, culture, and leisure in a single journey.
With this initiative, NTCPE aims not only to increase the visibility of the apparel hub but also to consolidate the Agreste of Pernambuco as a tourist destination, showing that the region goes far beyond commerce by bringing together traditions, gastronomy, landscapes, and business opportunities.
Source: G1, Rota da Moda PE, Portal Gov.BR et Google Images.
